Firefly Resume

OBJECTIVE

Seeking a Marketing position to help execute business goals and grow professionally. Success-driven, passionate learner, and self-starter with a customer centric-mindset eager to strategize and improve business objects.

EDUCATION & CREDENTIALS

Front-end developer course work in HTML, CSS and some JavaScript/jQuery
Certified Scrum Product Owner (CSPO)
Tableau, Desktop II
Master of Project Management, University of St. Thomas, March 2017
Bachelors of Science in Business Marketing, Metropolitan State University, December 2010

TECHNOLOGY

Expert: Mac and PC, Microsoft Office Suite
Advanced: Access, MS Project, Jira, Confluence, Google Analytics, Salesforce, SharePoint
Intermediate: HTML, CSS, JavaScript, BootStrap, Responsive Design, Oracle Application Management, Microsoft Dynamics 365, Tableau, VISO

PROFESSIONAL EXPERIENCE

Design Student, June 2025 - Current

Created a responsive website in native HTML and CSS at github.io/my-page.

Stay-at-Home Mom, January 2023 - Current

Manage and organize daily operation of home and schedules
Acting accountant, operation manager, project manager, and many other hats

Technical Product Owner [Remote], Digineer, Minnesota February 2022 - December 2022

Managed two scrum teams, prioritized and groomed roadmaps and backlogs to meet deadline
Provided/Recommended increasing services as business needs arose
Contributed to the refinement of PI-Planning to align with the team’s expertise

Product Owner, Remote, Onlife Health, Minnesota May 2020 – February 2022

Prioritized and groomed the product backlog and critical items according to business needs
Created User Stories and defined acceptance criteria based on business scope, and stakeholder input
Created and published workflows in Jira and documented roadmaps
Worked cross-functionally to properly understand scope solutions for incremental delivery and balance paying off technical debt, resolve bugs, enhance existing features, and develop new features
Utilized JIRA to manage and ensure product features were delivered on time

Self-Employed, Stay-at-Home Mom, Minnesota, January 2019 – 2022

Health and Wellness Consultant, Isagenix, January 2019 – 2022
Beauty Consultant, MONAT, October 2019 – 2020

Agile Product Owner | Business Analyst [Remote], Triplefin, Cincinnati, OH July 2018 – December 2018

Developed and managed product roadmap, gathered business requirements, and defined acceptance criteria
Prioritized backlog based on business goals and stakeholder requirements
Collaborated cross-functionally to define concepts of new products and enhancements to existing products
Developed business cases for product enhancements
Facilitated cross-functional requirements sessions with internal and external clients
Created current and future process models, wireframes and workflow diagrams
Proactively identified changes in project scope, issues, and devised contingency plans
Provided product information for marketing campaigns

Sales and Marketing Analyst, ONE20, Minneapolis, MN, August 2017 – July 2018

Created and documented processes, identified issues and made improvement recommendations
Prepared analyzed data for monthly, quarterly, and annual reports collected from Google, Facebook, and Twitter Analytics, MailChimp and Tableau to evaluate against goals
Researched and evaluated environmental conditions possibly affecting company’s position in the marketplace
Provide recommendations to business techniques, procedures and campaigns based on research and trends
Oversees day-to-day marketing campaigns and sales performances and proposed enhancements as needed
Partner with stakeholders to coordinator better business practices
Utilized Tableau to create data visualization for IT, Sales, Marketing and Operation departments

Hospice Caregiver, Minnesota, October 2015 – September 2017

Provided care, transportation, personal assistance and companionship to terminally ill sibling
Performed light house cleaning and cooked meals

National Sales Manager, Hazelden Foundation, Center City, MN, Aug 2013 – Jan 2015

Subject-matter expert on 30+ curricula and interactive learning software
Generated, analyzed, interpreted, and reported data to identify and improve business opportunities and trends
Created and executed project sales plans to develop new business
Successfully achieved $2.5M in sales revenue goal
Provided forecast and pipeline analysis reports against targets and identified opportunities
Recorded and reported post-implementation performance and functional defects of Salesforce ERP
Developed a training manual for Salesforce ERP to improve sales process and team performance
Prepared, presented and negotiated with decision-makers, stakeholders and influencers
Conducted UAT with business users to gather feedback for future enhancements

Account Executive, Creative Circle, Minneapolis, MN, September 2012 – April 2013

Partnered with business to elicit and documented business requirements
Created user stories, business use cases and process flow charts to execute projects
Collaborated and negotiated with stakeholders to achieve procurement of business
Facilitated daily sprint meetings to identify high/low risk objects and prioritized workflow
Provided completion of business activities and deliverables reports

Account Executive, The Nerdery, Bloomington, MN, November 2011 – September 2012

Responsible for growing business by identifying opportunities
Maintained rapport with businesses for future opportunities
Negotiated with decision makers on terms of contract, budget and deadlines
Prepared roadmap to identify business trends for sales opportunities
Partnered with cross-functional teams to provide solutions for stakeholders

Account Executive, Advanced Imaging Solutions, Minnetonka, MN, April – November 2011

Primarily worked with small businesses and nonprofits with a sales goal of $250k quarterly
Solicited in-person, by phone and/or email to businesses to increase productivity while building a strong business relationship and rapport
Increased client’s productivity by gathering business requirements to provide the most cost-effective productivity solution for their needs and budget
Performed root cause analysis to identify issues and proposed solutions